UNLOCK YOUR CAPACITY TO INNOVATE, LEAD, THRIVE AND GROW
TRANSFORMATIVE
KEYNOTE EXPERIENCES
Sheri's keynotes are designed to unleash potential and drive change.
KEYNOTE 1:
Unlock Your
Capacity to Innovate, Lead, Thrive,
and Grow.
KEYNOTE 2:
The Unexpected Power of Boundaries: Rethinking the Rules, Risks, and Real Drivers of Innovation
KEYNOTE 3:
Unleash Your Team’s Potential: How To Transform Your Innovation Pipeline.
TRANSFORMATIVE KEYNOTES
TRANSFORMATIVE KEYNOTES
TRANSFORMATIVE KEYNOTES
TRANSFORMATIVE KEYNOTES TRANSFORMATIVE KEYNOTES TRANSFORMATIVE KEYNOTES
KEYNOTE 1:
UNLOCK YOUR CAPACITY TO INNOVATE, LEAD, THRIVE, AND GROW
In today's rapidly evolving business landscape, many leaders find themselves at a crossroads: some are hesitant to embrace change due to fear of potential setbacks, while others remain unaware of the subtle barriers hindering their progress. In Sheri’s engaging and interactive keynote, she addresses both perspectives, offering a comprehensive approach to recognizing and overcoming these challenges.
Drawing from her own research with over half a million people and real-world experience, Sheri provides actionable strategies to help leaders identify when past successes have become limitations. Attendees will learn how to foster a culture of innovation, encourage calculated risk-taking, and seek insights from unexpected sources. By embracing these principles, leaders can confidently navigate uncertainty, transform obstacles into opportunities, and drive sustainable success in a constantly changing environment.
Attendees will learn how to:
1. Build a Culture of Trust and Innovation.
2. Master the Innovation Capacity Framework.
3. Transform Risk into Opportunity.
KEYNOTE 1

KEYNOTE 2:
THE UNEXPECTED POWER OF BOUNDARIES:
Rethinking the Rules, Risk and Real Drivers of Innovation
We’ve been told for years that the secret to innovation is to “think outside the box.” But what if that’s exactly what’s holding us back?
In this provocative and energizing keynote, bestselling author and innovation strategist Sheri Jacobs flips the script on everything we think we know about creativity. She introduces a bold new approach: Innovation doesn’t require unlimited freedom—it thrives within clear boundaries. Boundaries aren’t barriers. They’re the launchpads for smarter risk-taking, faster progress, and bold new ideas.
Blending vivid storytelling, original research, and real-world insights from leaders and organizations across industries, Sheri brings to life the surprising truth: when people know the edges, they go further. Drawing from her powerful “playground” story—where a simple fence unlocked a wave of exploration—she invites leaders to redefine failure, rethink constraints, and create a culture where experimentation becomes second nature.
Whether you're leading a team, driving transformation, or simply trying to spark new thinking, this keynote will leave you with a powerful new lens on innovation and a practical toolkit to turn bold ideas into reality.
Attendees will learn:
A mindset shift on how boundaries drive—not block—creativity
A practical method to assess your team’s risk tolerance and readiness for change.
Strategies to create a culture where constraints fuel creativity rather than stifle progress.
KEYNOTE 2
A MUST-HEAR SPEAKER FOR LEADERS READY TO DRIVE CHANGE.
“SHERI JACOBS ALWAYS DELIVERS ONE OF THE MOST RELEVANT AND INSPIRING KEYNOTES.”
- Michelle Mason, CEO, American Society of Association Executives
INNOVATION & LEADERSHIP
INNOVATION & LEADERSHIP
INNOVATION & LEADERSHIP
INNOVATION & LEADERSHIP INNOVATION & LEADERSHIP INNOVATION & LEADERSHIP
KEYNOTE 3:
UNLEASH YOUR TEAM’S POTENTIAL: HOW TO TRANSFORM YOUR INNOVATION PIPELINE
In today's market, traditional innovation approaches fail organizations, leading to stale ideas, missed opportunities, and potential obsolescence. Through an unconventional and highly engaging framework called "Worst Idea Never," Sheri challenges traditional brainstorming methods and introduces a counterintuitive approach that consistently produces breakthrough innovations.
This engaging presentation demonstrates how embracing seemingly "bad" ideas can transform your innovation pipeline and organizational culture. Using real-world case studies and interactive exercises, Sheri reveals how leading companies use this method to stay ahead of disruption and thrive in rapidly changing markets.
Attendees will:
1. Master the "Worst Idea Never" method to generate unexpected breakthrough innovations
2. Learn practical strategies to build an agile, innovation-driven culture
3. Develop frameworks for leveraging AI and emerging technologies to accelerate growth
KEYNOTE 3


CUSTOM KEYNOTE
As an innovation keynote speaker, researcher, and entrepreneur, Sheri Jacobs helps organizations assess their change capacity, make every voice heard, and create a culture that embraces experimentation.
With experience advising 300+ organizations and surveying over a half million people, she delivers data-influenced insights on leadership and innovation. As the creator of the Unlock Your Capacity framework, Sheri provides actionable strategies to align teams, build trust, and foster a culture of experimentation. Each keynote is tailored to the audience’s unique challenges, blending research, real-world experience, and creativity to inspire and equip leaders to navigate transformation.
“SHERI IS A DYNAMIC SPEAKER AND THIS VOLUME RECORDS HER WORDS WHERE THEY CAN BE READ AND SAVORED.”
-Jo Terry, President, American Medical Association Alliance
ORGANIZATIONS
SHERI HAS INSPIRED
BEYOND THE KEYNOTE
BEYOND THE KEYNOTE
BEYOND THE KEYNOTE
BEYOND THE KEYNOTE BEYOND THE KEYNOTE BEYOND THE KEYNOTE
GO BEYOND THE KEYNOTE
As the CEO of the global, full-service research and consulting firm, Avenue M Group, Sheri can help your organization unlock its potential through workshops, facilitation, and consulting. Over the last 15 years, Sheri has helped hundreds of organizations across many industries develop a data-influenced, visionary, and realistic strategic plan customized to their company or organization.