Sheri Jacobs is an innovation keynote speaker, wildlife photographer, and CEO who helps organizations innovate, navigate uncertainty, and build cultures that support smart risk-taking. Known for her practical and research-backed approach, Sheri challenges leaders to rethink how boundaries, clarity, and structure—rather than chaos—unlock creativity and sustainable growth.

As the founder and CEO of Avenue M Group, a multi-million-dollar research and consulting agency, Sheri has collected more than one million data points across industries including healthcare, accounting, education, financial services, manufacturing, technology, and professional services. Her work focuses on helping leadership teams answer critical questions: How do we empower our teams? How do we strengthen our capacity for change? And how do we encourage innovation without sacrificing stability?

A three-time best-selling author, Sheri has written extensively on leadership, innovation, and organizational change, including The Unexpected Power of Boundaries: Rethinking the Rules, Risks, and Real Drivers of Innovation. Her insights bridge research and real-world execution, helping organizations move innovation from ideas into action.